Alphabet Arm Design News

The Wine Bottega is a swanky, upscale wine shop in Boston’s North End. We just finished a logo for the new owner, check it out. We also included some sketches to give a bit of insight on our process. And yes, we actually draw this stuff!

Although half of the Alphabet Arm team are proud vegetarians, the four of us are united in excitement for a recent BzzAgent project — the official Pork BzzGuide. Lots of nice bells and whistles help made this quite a fun piece to work on. The cover features a diecut pig diagram and the whole booklet is fully wrapped in butcher paper. Meaty!

Already established in the art-house movie scene, a pair of cinemateurs recently relocated to Providence, RI, to breathe life into an existing theater. They commissioned our services to differentiate themselves from the other area theaters with a first-class identity. After extensive research and sketching, we crafted a logo that references Providence’s rich history, as well as the fact that the theater used to house a cable car garage. Iconic and bold, the logo has a extensive branding options and we look forward to designing the entire office system, as well as helping to help brand cafe and theater. Stay tuned for a full reveal.

We are, and have to say we’re pretty stoked to work up the art direction for this Letters to Cleo b-sides collection to compliment their reunion tour. The Cleos and the extended band family have always been a very loyal lot, we couldn’t be more appreciative. We were given the very daunting task of pulling this artwork together within a weeks notice. Lots of scanning, hand writing, weathering, image chopping and duct taping was necessary. Full props must go to USA Michael Eisenstein for the initial concept which honors the rough and ready, cut and paste, design aesthetic of the 1990’s indie rock packaging. We had the luxury of using a bunch really great photos taken by Steve Latham. If you don’t know him - you should!

Alphabet Arm is proud to be featured in the new LOS LOGOS 4 book by Die Gestalten Verlag. They actually selected 18 of our logos, which may or may not include the following list of clients:
Art is War Productions, Double Guns Records, The Dresden Dolls, Empire Attire, The Fray, The Get You, Go GaGa, Leiana, Mr. Lif (X2), Tim McCoy and the Papercuts, Red Red Rocket, Relentless Skateworks, Pacific Electric Music Publishing, Static of the Gods (X2), Skeetwear Apparel and Tennessee Hollow.

• The Time Fly’s - Rebels of Babylon
• Jay Reatard - Singles ‘06-’07
• Candy Machine - A Modest Proposal
• The Mekons - The Mekons Honky Tonkin’
• The Raconteurs - Consolers of the Lonely
• Hüsker Dü - Zen Arcade

It’s fall and the smell of viewbooks are in the air. We just received The Boston Conservatory viewbook samples back from the printer and we couldn’t be happier. We received a hand written note form the Director of Marketing & Communications stating, “The final product is sleek, stylish and stunning…and we are absolutely thrilled with the results.” She went on to say, “Thank you for your patience with us throughout this process and your adherence to detail and overall style.” Honestly, we couldn’t say it better ourselves (plus, that would have been mighty bigheaded of us).

• TV on the Radio - Dear Science,
• Bonnie “Prince” Billy - Lie Down in the Light
• Okkervil River - The Stand Ins
• Dr Dog - Fate
• Spiritualized - Songs in A&E
• Hayzee - Next Level

Just in time for Baked Fresh, we have a new t-shirt hot off the silkscreen. The design is a compilation of fun little icons, inside jokes and elements from the vernacular of Alphabet Arm. We had these printed on a large assortment of colors which means there is only a couple of each color per size. So if you want a certain color come to visit us early on Sunday at Baked Fresh! We’ll put whatever we have left after Sunday on our BigCartel Store.

Come get some fresh air and check out live indie music and shopping for handmade DIY arts and crafts and indie designer wares from 140 established artisans… including Alphabet Arm.

If your in Boston stop by and say hey, especially since we’re sharing a booth with our friends at Print Brigade. We’ll be selling our line of shirts and other fun stuff. Hope to see you there.

South End Open Market
Sunday, October 5 from 10am to 5pm. 
540 Harrison Avenue, Boston