“Game Over, Man. Game Over.”

Don't Take This Too Seriously | Wednesday, August 6th, 2008

Hi there. Limpy Justice here, and wouldn’t you believe that it’s my last day here at the ABC®? Well, my friends, believe it or not my time here has come to an end. But fret not! Instead, come with me on a trip in the Justice Retrospect Machine™.

In May of 2008, a scared, little baby fawn by the name of Josh LaFayette (whom didn’t even like coffee) packed up his Volkswagen Jetta in Auburn, Alabama and drove, along with his wife, the 20 hours to Boston, Massachusetts. On the morning of May 28th, he rode his bicycle (which was later stolen) to 500 Harrison Avenue, rode the elevator to 3R, and walked his shaky, little chicken legs down the long hall to Alphabet Arm Design. It was like a dream. He was actually inside all of the photographs that he had studied online. “OMG, there’s the round table!” he thought. “There’s an extra chair there for me! There’s the logo wall! I think I’m going to vomit!” His plan was to gain a plethora of skill, live up to his portfolio, and show the guys at Alphabet Arm Design that they had made the right decision in taking him on for the summer. But he wasn’t the most confident of fellas. He figured, “These guys are professionals, they’re actual designers and they are much too cool for you. Just do what they ask and don’t piss them off.” Well, little did he know what would ensue.

Day after day, our precious little fawn got more and more comfortable and confident, all the while picking up a million skills an hour. He really liked everyone at Alphabet Arm and it seemed that they really liked him back. These guys were professional designers and they were cool like he thought, but they were also glad to have a baby deer for an intern. They had actually become friends. Like, real friends. The kind of friends that you hang out with on the weekends, and pull practical jokes on. Our little baby was blissful. He stayed focused and continued to learn, help out, and share special YouTube videos that the others were unfamiliar with. To me, it looked like everything was working out, to me.

Now, after just ten short weeks, that little little fawn is a 15-point buck named Limpy Justice. LJ is headed back to The Plains with a whole new skill set, a brand new outlook on design, a love for coffee, an extensive list of nicknames, a satchel-full of new music, a new bike, and even new, vegetarian-inspired eating habits.

If you would like to keep up with your old pal LJ, you can visit joshlafayette.com. I would like to thank everyone for all of the fan mail that they sent and let you know the autographed portraits you requested are in the mail as we speak. If you’re in any state on the East Coast south of Mass and north of Florida, keep a look out for a Jetta with a bike rack and Alabama plates, we’ll be looking for a place to stay.

PEACE OUT!

Meet Limpy Justice

Don't Take This Too Seriously | Wednesday, June 4th, 2008

We have a new intern joining us all the way from Bama! (that’s Alabama for those not in the know) Josh, or Limpy Justice—as we like to call him, is a talented, young designer finishing up his undergrad at Auburn University. As some of you may know, our intern program has been on “hiatus-status,” for a bit. We were so impressed by the portfolio and charm Josh brought to the table that we decided to get things going again (if only for the summer). Josh deserves extra props for this, as we receive an average of at least 5 internship/employment requests each week. Say Hi!

Sounds We’re Digging: Chris v.3

• The Kills - Midnight Boom
• The Roots - Rising Down
• Cadence Weapon - Afterparty Babies
• The Dodos - Visitor
• MC Frontalot - Secrets From The Future
• Death Cab For Cutie - Narrow Stairs

T-Shirt Factory flash game

Don't Take This Too Seriously | Wednesday, April 30th, 2008

Last year BzzAgent launched a new site called FrogPond. The site features companies that users can review and rate, the premise is that consumer opinions can help you cut through the clutter online. We were one of the early companies profiled on FrogPond. We decided to make a special, little flash game for our new visitors to play with before checking out our site. Now that time has passed we have this game sitting around not getting any love… so we decided to put it up here for you call to enjoy!

T-Shirt Factory Game!

ABC Interview

Don't Take This Too Seriously | Wednesday, April 16th, 2008

For those of you hardcore Alphabet Arm fans, Charlie McEnerney from culturesleuths.com just posted an interview with us. Lots of discussion regarding our pended design process, clients, history, and of course a dog on the moon with a pineapple (sorry, you’d have to hear the interview to fully appreciate that joke). Sit back and enjoy.

Sarah Borges’ new tattoo

Don't Take This Too Seriously, Recent Logo Projects | Wednesday, February 6th, 2008

Anyone see the shot of Sarah Borges in the Phoenix last week? Can’t tell what was cooler, her cat’s puzzled expression or Sarah’s new tattoo (yes, it’s part of her new logo we designed). Photo by Kelly Davidson

Sarah Borges\' tattoo

Loki the flying cat.

Don't Take This Too Seriously | Friday, January 18th, 2008

Check out Chris’ cat gettin’ crazy.
Flying Loki.

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