Alphabet Arm Design News

“We’re not sure what kind of imagery we want, but we know it should be unexpected and fun.” We couldn’t have been more enthusiastic to hear that from the founders of Proof Wine Marketing. The final design solution makes use of a rotating logo family that is comprised of 3 different characters, each with its own corresponding color. The system remains cohesive by using a consistent type treatment… its a bit hard to put into words, but you can see what we mean. Besides, what’s better than big foot with a bottle of his favorite red?

It’s our pleasure to again be partnering with Pod Design to develop and launch a new brand: Daily Grommet. Looking to fill an untapped niche, Daily Grommet is aiming to bust open the social commerce scene. Living as both a website and web widget, Daily Grommet will showcase a wide range of products that are sure to be the objects of desire for hip moms worldwide.

Our role in the project is identity designers and brand stewards. While the official roll-out is still a little ways off, we’re proud to reveal the final logo (there are a few select sites and blogs that are unveiling it as well). The design process explored several initial directions, but the final version highlights an actual “hero” grommet with secondary hand-drawn elements. As part of the process, we created a custom logotype, as well as secondary lock-ups and are developing the brand standards. Stay tuned for the full brand launch later this year.

Sometimes, it’s the simple idea that makes the cut. That was the case with our design for the latest release from Honest Bob and the Factory-to-Dealer Incentives. Without much more than the album title to work with, we pitched this concept to them which utilized our own photography and tongue-in-cheek sense of humor. Fortunately for us, the guys in the band can take a joke, and the theme was continued throughout the entire package. We’ll do a full reveal once we have the CD in hand, but in the meantime, we’d also like to draw your attention to the “Zero Down Entertainment” logo that we also designed for the record label.

We recently finished work on a new identity for a swanky new wine bar in Harlem. We’re quite pleased with the fact that it is a rather versatile system. It works simple + clean as a standalone mark while holding it’s own in the more ornate branding banner. Our intent with the brand colors was to utilize a two color system that would work equally well on both light and dark backgrounds without sacrificing the logo’s integrity.
As the story goes, we made a cheeky little joke with our client when they asked what kind of bird we modeled for the logo, “a harlembird of course.” That turned out to be the element that sealed the deal on that treatment, you can never underestimate the power of quick wit.

We recently designed this logo for Mediadonis, the CEO of german based SEO (Search Engine Optimization) Company CIA - Creativity in Action. The logo will be used for his blog, Mediadonis.net, which he describes as “the diary of a compulsive search engine marketer and internet entrepreneur.” He wanted to keep things light-hearted and definitely not too serious—we think this superhero pulls that off quite well!

Sure, it’s sad when bands break up or can get tricky when they change their name. Unless you’re us. We’ve known more than one band that splintered apart and when members started new projects, they all came calling…we like that. We’ve also designed a ton of logos for bands that found the need to change their name for one reason or another. Which is true for The Wild Sea, who were was once known as RUTH. We were asked to work up some new logo treatments for them. After the initial round of options they determined the wave was the winning direction. They requested we present a number of type lock-ups to pick and choose from. We’ve included a few of them underneath the approved logo.

We were instant fans of catchy tunes and garage-ish rock of The Head Set from NYC. We designed their new logo utilizing an interchangeable system of colors and textures that will allow for multiple variations to keep it looking fresh and ever evolving.

Often times, the most fun logo projects are the ones that don’t take themselves too seriously. Whether the client has a great sense of humor or just a quirky name, it’s great to flex our funny bones. Such was the case with the logo for Moustache Sally, a humor/blog/video site. We definitely enjoyed ourselves and created some magnificent ’staches. The final logo is a humorous take on 50’s illustration with some of our trademark wit.

Our long time clients Jai Jai Greenfield + Eric Woods from Harlem Vintage received some pretty heavy duty props from CNN on the wine boutique’s success, not to mention the fact their logo + branding were specifically mentioned as well (we like that!).

If you haven’t heard of the Logo Lounge website and book series you are missing out. The 4th edition was recently published. We were honored to have 5 of our logos selected for this book.