We recently finished work on a new identity for a swanky new wine bar in Harlem. We’re quite pleased with the fact that it is a rather versatile system. It works simple + clean as a standalone mark while holding it’s own in the more ornate branding banner. Our intent with the brand colors was to utilize a two color system that would work equally well on both light and dark backgrounds without sacrificing the logo’s integrity.
As the story goes, we made a cheeky little joke with our client when they asked what kind of bird we modeled for the logo, “a harlembird of course.” That turned out to be the element that sealed the deal on that treatment, you can never underestimate the power of quick wit.