The A is for Amory Group. The founder, Tim Linberg is a long-time friend of Alphabet Arm. You could call them experts in the field of Strategic Social Marketing. Consequently, the logo needed to have a strong presence for all of the various sizes and formats of the many social media outlets. Our goal was to create a simple, striking mark with plenty of flexibility. The role of color, in this case, was to help differentiate Amory Group’s voice from the multitude of other companies vying for attention.
