Alphabet Arm Intern Army

Lawrence Nightingale


Dearest friends of the Bloggery:
It is my last day interning at Alphabet Arm! It has been a pleasure to work at this studio alongside Aaron, Ryan, Matt, and Fredo. The guys at Alphabet Arm are outrageously talented, always willing to help, and as an added bonus, they are pretty brilliant in the humor department. If you get the chance to work here, you will learn from the best. If you become a client, Aaron and Ryan will set you up with a logo, branding system and or, a design solution that will knock your socks off. Seriously, I can’t speak highly enough of these people, they are the best.
Until next time,
– Laurie / Lawrence / LawR / Lory Borry Alice

I recently lost 645 pounds!

Hello all. My name is Nathan Hass, and I am proud to say that I am the newest member of the Alphabet Arm family (although rumor has it there are a few more on the way). I’ve been interning here for about a week now and the gang already has me problem solving and pixel pushing. Things have been great thus far, and I can’t wait to see what is still on the horizon.
I hail from Andover, MA where I have developed a reputation for being a bit of an art nerd. My love of art, design, and creative problem solving has lead me to MassArt where I have just finished my junior year studying Graphic Design and Art History. I have been a huge fan of The Arm for a few years now, so I’m super excited to learn all of the tricks and tips that Aaron, Ryan, and Matt are willing to teach me. I love branding, typography, and logotypes that are both beautiful and conceptually compelling. Alphabet Arm will be a wonderful studio for me to grow, learn, and have a lot of fun.
If you want to get to know me a little better or just say hi, shoot me an email at nathan@alphabetarm.com or check at my portfolio at NathanHass.com. Incidentally, the subject line / joke line, was just that.

Winter Solstice Design Sprite!

You know when you think about that job you had way back when, and you just smile because it was a great time in your life? Years from now, I will remember working at Alphabet Arm with Aaron and Ryan, and how it was one of the best experiences I could have asked for. I learned how to work more efficiently, look at work with a more critical eye, and have fun while doing it! These guys are masters in practicing – not only kickin’ design – but masters in professionalism, patience, and all at the same time, take any opportunity to laugh. They are rather hilarious, and obviously love what they do here in the studio!
With that said, some of the challenges I personally faced as their intern was 1. keeping up with their drinking (coffee that is!) 2. understanding obscure jokes from the 80’s (Who knew who the heck H.R. Pufnstuf was) 3. working on what seemed like an endless flow of projects day to day (which they do all the time, and then some) 4. commuting to the studio (I had to climb mountains of snow on the sidewalks of Boston) 5. educating and being patient with clients.
Everything I did here was great practice, helping with both production and creative work. In a nutshell, I was able to work on projects where I designed logos, t-shirts, beer labels, business cards, marketing guides for larger companies (like Dove, Multibionta, Braun/Venus, & Scott’s) and I even had a chance to help with some CD packaging. I discovered the process of working with a spectrum of clients, and how there are degrees of difficulty and new challenges with each project. With this enlightenment, I look forward to doing work in the future where I am able to make clients happy with the work I produce! I’m sure both of the “Misters” agree, it is rather rewarding to be a designer.
As my last day in the studio, I can say I am sad to leave, but I am leaving satisfied with the great experiences I have encountered during the last six months. The work I made, and the friendship I have gained with Ryan and Aaron has been absolutely wonderful. Thank you guys for the laughs and mind power!
Signing off, Amy

DISCLAIMER: The following image of Amy is not to scale.

Nathan > Out

NathanOUT
 
Greetings to all those out there on the blogocube. I come to you today with a sad bit of news. After an incredible summer internship and an even more incredible 9 months of freelancing, my time at Alphabet Arm has come to a close. It has been an amazing experience working here over the past year. Aaron, Ryan, Robin, Matt, and Tarah have all helped me grow as a designer, and moreover, have become some really great friends! For the foreseeable future, I’ll still be pushing pixels in Boston, which means I’ll definitely be stopping back at the office for some lunch-time wall-ball. Feel free to check up on me at nathanhass.com or send me an email at nathanhass@me.com. Thanks for everything guys, it’s been great. – Nathan

It Ain't Easy Bein' Cheesy.

Today marks the third time I say goodbye to Alphabet Arm, and each time it’s harder to do. But it also marks two years on and off of doing what I love with a group of people that have truly become my family. I came to Boston for school, clueless as to just how many great colleagues I would meet and how many great opportunities would come my way. I consider myself extremely lucky to have picked up a position at this studio, especially one that had such an important role in shaping who I am. Who knew that being a designer could be as much talking about music and throwing a pinky ball as it is making a logo? This experience has opened up to me the idea that designing isn’t a job, it’s a way of seeing and interacting with the world around us. Every small chat we had, every joke, every game, it was all inadvertently teaching me who I was and what being a designer could mean.
MattyKBreakfastClub
Now I’m graduating, moving out of the city, and taking my career in new directions that would never have been possible without first following my path through Alphabet Arm. I am grateful for all that Aaron, Ryan, and the rest of those who came and went have given me, and it’s an appreciation that will remain with me throughout my life. I couldn’t have asked for a better job, and I wish everyone the best! – Matthew Kaiser

 

D-Rock

Team Alphabet Arm, D-Rock is out!
Oh boy, this is it. My internship at Alphabet Arm has come to an end, and man it flew by! But that’s what happens when you’re having a good time – right? I have to say I learned so much during my time here at the studio. From new skills and strategies in design (both conceptual and technical) to even American culture and jokes too (not to mention that I expanded my vocabulary quite a lot). I will definitely miss all the good times we had, like the trips to Food Nation, the Bean Show on lunch, Football breaks, music lessons, and the overall cool vibe of the work environment. Thanks to you guys I’m a little more into the sport, broaden my views in design and you made me love pencils again. I can’t express enough my gratitude for everything I have experienced.
I stand proud to have interned here. Keep rocking it dudes!
Love, Diego

Soundtrack to the Future


This Summer, our fantastically talented set of interns participated in an awareness campaign for the Future of Music Coalition’s groundbreaking survey for musicians and composers. The task: create an informative, eye-catching poster design to promote the Artist Revenue Streams project. The lengthy copy led all three of the designers to take a hands on approach and experiment with a bevy of hand drawn typography and rough-hewn textures. We were very pleased to see the high level of detail (including a couple hand drawn QR Codes!) and creativity they brought to the posters. Nice work, team.
 

The Bone Machine is no more.


Alright! It’s about that time. 22 projects, 35 lunches, 4 football breaks, and 12,621 jokes* later, I am hanging up my intern gloves here at Alphabet Arm. In an effort not to gush about how appreciative I am about my time here, I won’t go on about how awesome it was to work with Diego, how Aaron and Ryan were completely willing to help us learn the ropes, or how I feel like this experience has been one that has helped me grow in quite a few ways, both as a person and as a designer. I almost can’t believe how much we were able to fit in during 16 weeks (bobo). Instead, I’d just like to say that I’ve had a fantastic time here at Alphabet Arm, and I’m glad to have been apart of the team. Thanks for everything guys!
– John
*Edit – Ryan just told another joke while I was typing this. 12,622 Jokes to date.

Ice Cream & Tears


I recall wanting to be a part of Alphabet Arm for three years, when I got this amazing opportunity to Intern this Summer with Aaron and Ryan, I was so thrilled. Today is my last day here at Alphabet Arm and as my last hours pass by with tears as I think that this has been one of the best experiences & times of my life. What more can you ask for when you get to spend your day with two incredible human beings, artists and inspirational people that push you to be better and help you grow in many areas of your life as possible. I must say that Aaron Belyea and Ryan Frease have been not only great inspiration and motivation for me and the other interns here this summer, but great friends. From helping me grow as a designer to being part of a show I curated this summer (Human Powered Works) to BBQs and ball games at lunch, I know these guys will always be a part of my life. I am very sad to go but am also excited to use all the things I’ve learned here in future projects. I’m sure I’ll always refer and remember the little tricks Ryan taught me and the process that Aaron helped me develop.
YOU GUYS ROCK!!! I hope that every Intern from now on has just as great of a time here as Matt, Flo and I shared.

Thank you Alphabet Arm for everything you’ve taught me and all the laughs we’ve shared. See you all on the flip side, Silvi signing off.

 

Coffee Anyone?

MiloCup
Oh, hello! I didn’t see you there…I’m Jordan Frease, one of the new interns at Alphabet Arm. I’ve been here a couple weeks now and have already learned an incredible amount, thanks to Aaron and Ryan. I’ve been watching Alphabet Arm for a while now and have always loved their stuff, and I’m proud to say this is my dream internship.
A little bit about me, I tend to quote movies…a lot. I’m originally from Clearwater, Florida and I’m going to be a fifth year senior at Boston University, majoring in graphic design. I was a division one wrestler for four years and absolutely love the sport. I have two brothers, one of whom is the aforementioned Ryan. In short, I’m very important. I have many leather-bound books and my apartment smells of rich mahogany.
If you wanna learn more about me or just chat about punk rock, just send me an email at jordan@alphabetarm.com
 

Onwards and Upwards


 
We worked closely with recent intern, Matt Kaiser, to develop the new logo for Amalgamated Balladry, an independent, musician-owned record label. The founder of the label, Richard Shindell, asked us to draw our inspiration from the iconography of Industry. We particularly liked the idea of contrasting the imagery associated with WPA posters of the 1930’s with an overt musical reference. Hence, the our friendly factory worker with a guitar — his tool of choice — slung over his shoulder.

the long goodbye

Whatup blogonauts! Matt / Matty K. / Matty Nice / MATTress here. I’m sadly reporting to let you all know that my time at Alphabet Arm has come to an end. For the past year, I have seen more, done more, and learned more than I could ever have dreamed. I have added countless designs and illustrations to my portfolio, but even more importantly I have added a whole new group of people to my family. Aaron and Ryan, along with Silvi, Flo, Laurie, Alfred, Jeru and Nate (and everyone else I met along the way) have helped make my first true foray into the design profession one that I will never forget. I am grateful for everything that they have done for me, and for teaching me that going to work can sometimes be more like going to your cool uncle’s annual memorial day barbecue. Good luck to all future interns, and hopefully this won’t be the last time you here from me (especially if you keep tabs at mattkaiserdesign.com cough cough). Cheers!
Oh, this screenshot you ask? It’s a long story, but this link might help shed a little insight!

I ate a gyro for lunch yesterday.


Whatup blog readers! The name’s Matt Kaiser, and I’m a new summer intern here at Alphabet Arm. It’s only been a week and I’m already way too excited, so I’ll reel it in just do what I do best: talk about myself. I was born and raised in Baltimore, Maryland where I never really left my bubble. I was just a nerd who also played soccer, ran track and got into art and digital media (through Pokémon, actually, but that’s a story for another day). When college rolled around, I only knew two things: I wanted to study graphic design, and I wanted to get the hell out of Baltimore. Now I’m a rising third year graphic design major at MassArt and I’m loving every moment of it.
I have a real passion for branding/identity design and typography, and would probably have an alphabet half sleeve if that was an original idea… Alphabet Arm was foreign to me until the end of my freshman year when Aaron and Ryan held a presentation at my school, showing off their rather incredible branding projects and CD art direction. I was impressed. When the time came this year to find a summer internship, former intern Jeremiah mentioned the work he did here and how talented yet laid back the guys were, so I drafted an email and gave it a shot. As a younger designer I feel very fortunate to have secured this position and to have the opportunity to work with a studio that follows my exact plan for the future. Just a few days in I’ve already been included in apparel design projects for multiple clients. And I’ve acquired an awesome hat.
This will be quite a summer working alongside Aaron, Ryan, and Silvi – the other 2011 summer intern who does a great job keeping us laughing (unintentionally) – I’m psyched!
Feel free to get in touch with me at matt@alphabetarm.com and keep an eye on our gradual loss of sanity at http://twitter.com/alphabetarm
P.s. I hope you like the design above. See if you can catch the viking hat I subtly integrated into the logo.

Much Respect for the Musk Ox.

ThePennBloggery01
Well Hello there friendly Bloggery enthusiasts. For this blog entry, we can’t think of a better solution than to simply have a recent client share their experience of working with us.
“As an educator who is trying to change the way that people view education with a brand new (and very different) program, the first impression that I make, and the program makes, matters a great deal. When I approached Alphabet Arm to inquire about whether or not they’d be able to help me come up with a logo that appropriately represented the program I am starting. Not only was my contact (Aaron) more than happy to help out, he employed Alphabet Arm’s group of incredibly skilled designers to come up with a number of absolutely beautiful logo designs for The Penn. 
ThePennBloggery02
Every single one of these designs was original and all are more eye-catching than almost any logo I see in my daily life – it seems kind of crazy that those companies wouldn’t have already been in touch with Alphabet Arm to have him help them. Out of the choices presented, there were two that I felt fit the personality of The Penn the best, and after all their hard work and ingenuity, it was now my turn to work. Although I wish I could choose all of the logo treatments as the final design, I feel that the final logo that I settled upon could not possibly better represent the program. Aaron and the team at Alphabet Arm were able to give me a visual representation of the thing that I’ve spent years pouring my heart into and for that, I am unbelievably grateful.”
– Andrew Lapham Fersch / The Penn thepennprogram.com
 
ThePennBloggery03
 

Marketing is for the Fleas…


 
We had the dubious privilege of working with the team at Flea Marketing before re-branding them. So, we had a solidified sense of what they would respond to visually. The Brooklyn based company makes it impossible for indie retail to not pay attention to new releases. Their clients include legendary labels such as Dangerbird, Barsuk, Warner Bros. + Vapor. Two of Alphabet Arm’s intern army (Matt Kaiser + Laurie Mildenhall) expertly crafted the new logo and business cards. The new branding features some severely compromised typography, a (bit-too-life-like) flea and some custom illustration tying the system together.
Check Flea Marketing out on the Facebooks and follow their Tweetifications.

I lost 646 pounds using these SpaghettiPants!


Hi everyone! I’m Robin Hayashi, latest intern addition to the Alphabet Arm crew. I’m one week in and knee-deep in projects. Aaron, Ryan and Nathan have already provided lots of insight, many tips, coffee and tons of music. In searching for a studio to intern with, I found Alphabet Arm, and was immediately drawn to their playful attitude and impressive portfolio. They’re committed to great design…and great jokes.
Throughout my younger years (in Newton, Mass.), I always knew that I’d pursue in a visual career. However, it wasn’t until my freshman year at the Rhode Island School of Design that I stumbled upon Graphic Design. Through my sophomore and junior years in the Graphic Design department, my affinity for form and communication (and desserts) has only grown, and I now consider typography and color (and ice cream) great loves of my life. I’m so excited about Fluffernutter and the weeks to come here at the studio!
Check out my website, robinhayashi.com, for some of my work, and drop me a line at robin@alphabetarm.com I’d love to hear from you.

sad kitten / shed a branded tear

TarahOut
Well, I’m sad to say that my time here at Alphabet Arm is coming to a close. Within these past few months I have learned more than I ever could have imagined, and I am extremely grateful to Aaron, Ryan, Matt & Nathan for their willingness to help me along the way. I’m so proud that I had an opportunity to be part of this amazing team, and can’t even begin to explain how valuable this experience has been for me. There are so many things about working at Alphabet Arm that I’m going to miss; the projects, the gallons of coffee, and the pleasure of working with such fun & talented people, just to name a few. Thanks for everything guys, I truly appreciate it. I’ll definitely be back sometime for another game of four square soon! // Tarah Hursh

“Pahkah” Puffin Spirit Month!

I have to say it – Alphabet Arm is an awesome studio. I have officially decided that Aaron and Ryan are probably the coolest bosses I could have hoped for, and while they primarily focus their daytime lives on kerning type and debating Pantone colors, they also enjoy other interesting activities such as listening to a variety of good music, eating lamb shank (Ryan) and tofu (Aaron), cracking jokes left and right, scaling the walls of tall buildings, and shopping for bidets. This is all very entertaining for me!
But seriously, it’s been about a month at the studio for me, and they are great people to be interning for not only because they are genuine guys, but they kick butt at designing and they provide a great learning environment for me to grow as a young designer. The efficient work pace and high quality of design Alphabet Arm delivers time and time again is positively influential. And so far I am having a blast!
The design tasks I have been given so far include developing concepts for logos, designing business cards, laying our marketing collateral, and prepping files for print. So far I have learned some handy shortcuts, new tools in the programs, and fun terms such as “indicia,” “bug,” “antiquated,” and “lock-up.” Oh Education, how you follow me in even the most entertaining of places!
I am looking forward to my last semester of school and continuing intern duties at Alphabet Arm. I expect to design some fun pieces (already 99% of my projects have been fun), learn more about design, the programs, and myself as a designer. I especially expect to have a great time doing it. I am very lucky to have been given this opportunity and discover design in new ways.
I was asked to think of a spirit animal that would represent me, because  the guys have all thought about their own animal metaphors before. Boneyard offered his suggestion of a puffin because I love orange and yellow, and I believe the puffin aesthetic relates because I am a fairly small person (puffins stand less than a foot tall). Puffins are definitely cool birds because they fly with their awkwardly shaped wings, but they also have the ability to dive into icy depths of salt water with their water-proof black feathers. So these little birds are adventurous, colorful, and have a fun attitude, which describes me! Now the studio is filled with the spirits of a dog, a puffin, a meerkat, and a cat!
Signing off, Amy “Pahkah”

I Know You're All Jello!!!


Heyyyyy Yooooo,My Name is Silvi and I just started here at Alphabet Arm as a Design Intern for the summer. I know you all love Alphabet Arm, and let me tell you that it is incredible being here. It was one of the happinest news I received that I would be interning here with two amazing designers and people.
I graduaded from NESAD at Suffolk University this May with two degrees in Fine Arts and Graphic Design. I’ve been attending art school ever since i was 6 yrs old. Life doesn’t make sense to me without art in it. The work that I do goes from, Printaking, Letterpress, Graphic Design, Illustration, Web design and Animation. I love how a piece of art has it’s own life, from conceptualization to realization. I’ve always known that Art was the path I’d be on for the rest of my life. Being able to translate and convey the ideas fermenting in my brain into a tangible form and then share it with the world still amazes me. I actually find the whole process almost shocking. Design should make us think, surprise, fill us with wonder and exhilarate our senses.
Being an artist makes everything I do that much more stimulating and intoxicating. Sometimes even my bike rides get so exciting, looking up at the clouds and cooking up some great idea that I can’t wait to share with the world. Being at Alphabet Arm makes all this goodness happen and I can’t wait to sink into more design as the time passes.
If you’re feeling bored and such, you can check out my work here:

http://www.behance.net/silvinaci
http://www.flickr.com/photos/silveroris

Thanks for reading, Silvi

Alfred & Apollo

Hello all you type and design groupies…

My name is Ryan Severance and I am the most recent intern for Alphabet Arm. This is my first installment of bloggery goodness. Due to a certain Senior Designer here at Alphabet Arm, I am banished from the privilege of using my given birth name. Subsequently, I have already accumulated a plethora of nicknames, none of which we will delve into at this juncture. I have achieved most of my schooling in the oh-so-corrupt city of Chicago. I have a great love for typography and the individual form of letters, but interesting ligatures seriously launch my Apollo. I stumbled across the work of Alphabet Arm, by chance, and inquired of an opportunity such as the one I am in.
But, you know what they say, ’til next time, Alfred signing out.

Life as a Turtle.

Hi there!  I’m Chris Allen and I’m interning with the Alphabet Arm team this summer.  I’m a Marketing student at the University of Maryland, and I’ll unfortunately be entering my senior year in the fall.  This is unfortunate because by all accounts I’m on track to graduate in four years, and I’m not ready to leave the ever-charming College Park.  My parents don’t think a fifth year victory lap is a worthwhile investment, so here I am gaining work experience for when I’m inevitably forced to move on from life as a turtle.
ChrisAllen
As a Marketing major I have no formal training in graphic design, and until last semester I was able to say I’d never taken a design course.  That changed when I was required to take an introductory computer graphics workshop, but it’s all gravy because now I’m superbly proficient at cropping photos and saving Illustrator files.
The bulk of my experience is in editorial design as I first learned page layout using Adobe Pagemaker working on my high school newspaper.  I am currently the Design Editor of the University of Maryland’s student newspaper, The Diamondback, and I spent last summer working on illustrations and layout for Sports Illustrated.  As a freshman and sophomore I worked as the Advertising Director for Student Entertainment Events on campus, and was given the chance to create artwork and promotional materials for some of my favorite performers.  I now work as Concerts Director, organizing large scale concerts alongside 22 other student directors.
Feel free to check out my portfolio here or send me a note at christopher@alphabetarm.com.

Laurie Boire Alice

Hello there! My name is Laurie Rane Mildenhall and I am a newly enlisted member of Alphabet Arm’s intern army. I can’t believe I get to work here. I hail from San Diego-Encinitas if you want to get technical-where I learned to love the beaches, cheap Mexican food, traveling and music.

It was not a struggle. I’ve always loved drawing, but I suppose my passion for typography began in middle school when I started making these elaborate hand-lettered doodles in my school notebooks, often to the chagrin of my teachers. However, it was many years, two unfinished majors, and three years in college before I met with the head of graphic design at BYU and asked, “What exactly is graphic design?” Instead of throwing my ignorant behind out of his office, he explained that graphic design is about solving problems and communicating through type and images. He also said that if I wasn’t committed to excellence I should find a different major. Sold. It has been about a year and a half since then and my life has been a giant design explosion. I graduated a couple of months ago and then moved to Boston which, it turns out, is just about the best place ever. Some other fun facts: I love black liquorice, I’ve fractured and sprained both of my arms, and I’m married to a guy named Nick.
To wrap things up, I can’t think of a better place to be learning the ropes than Alphabet Arm. Aaron, Ryan, and my fellow interns are quite simply the cat’s pajamas, and I’m lucky to work with them.
Feel free to say hello! laurie@alphabetarm.com or check out some of my work:http://cargocollective.com/laurierane

Ho Ho Hoa

Hey everyone! My name is Juan Aguirre, but some people know me as Phil Hoa, so feel free to call me by that nickname.
JuanYD-Bloggery
I’m from Colombia, but before moving to the USA two years ago, I lived in Spain for three years. I’ve been learning about design for five years now, and that’s the main reason why Design become my life-passion. So is the music, and that’s why I know that I will enjoy my time in Alphabet Arm, because they are the best proof that I can blend my two favorite worlds, my two passions, and make them work together.
The reason why I’m here is because I’m into the summer program Youth Design, which is responsible of giving to High School students an oportunity to know how the professional environment of design works.
I just graduated from high school, and my next step is to study graphic design at Montserrat College of Art. So I know this summer internship will give me a lot of experience and knowledge.
If you want to check some of my work, you can visit my fanpage on facebook. Don’t forget your “like” if you like what you see.

Ivanna > Out

Hello again! You know that cliche saying, “time flies?” Well, it is overused for a reason, it is the truth.
SONY DSC
This summer has gone by faster than I imagined. To be honest, I don’t know if I am quite ready to start college this fall, graduate from Youth Design, and leave Alphabet Arm. Why do all good things have to end so quickly? What I love about being a Youth Designer is that every summer is a whole new experience. And thanks to Alphabet Arm, my final summer as a Youth Designer is more than what I could’ve asked for. As an up and coming graphic design college student, I was uncertain that I made the right decision with my major. I’ve never really done graphic design other than creating school flyers here and there. Not only did the team at Alphabet Arm exposed me to this new world, they made me love it.
Beside the client projects I had the opportunity to work on, I’ve been designing a poster for the past few weeks. This is my submission to Youth Design’s annual Take Action competition. The mission is to design a campaign poster that raises awareness for a cause, or social issue we are passionate about. With the help of my Alphabet Arm peers – I developed the concept, art directed the photography and customized some typography for this poster – that I’m really proud of. Wish me luck on the competition!
11x16TakeActionPoster
I’ve gained so much from just working on a few projects and observing how the other designers work. Although, I’m still not an amazing designer (just yet), I’m definitely a better one thanks to the incredible Alphabet Arm team!

I Can't Quit You

I never knew that the summer months could feel so short! I’m  super sad to say that my summer at ABC is ending. My brotato chips Aaron, Ryan and Nathan made my internship here wonderful with their extensive tips, suggestions, and great sense of humor. I can’t thank the studio enough for all that they’ve given me (including, but not limited to: buckets of caffeinated beverages, frisbee tips, lots of laughter, experience, a fondness for illustrator…) Thanks to everyone who took part in this great experience! Hopefully we will meet again soon; I’ll be tearin’ up Providence (and buckets of cotton candy) until then.
Robin

Kidd in the house.


So the topic of ” What’s your plans this summer – yo” came up between a group of my friends. Some said “chilling…”, some said “parties erreday yo!”, and some even said “I’ll be at the beach.” I said, I’ll be working in a graphic design studio called Alphabet Arm with two bosses, Ryan and Aaron, who seem more laid back than my parents. Youth Design has really landed me in an ideal space where I can benefit from my bosses and three interns, Matt, Silvi and Flo. I can tell you what makes this place so great, between the breaks to toss a football around or the constant jokes around the table for lunch, long days don’t seem that long here. Aaron has been altruistic enough to guide me through some of the essential things I need to know to be a good designer and I know that I can really benefit from what everyone knows here. After this summer I think I will almost master Adobe Illustrator and pick up some key components to be able to strongly use the programs. Being 16 years old, I probably could be “chilling” or “partying erreday,” but I understand that I am being given a unique opportunity that some kids my age just dont have. My goal is to take full advantage of the opportunity that’s in front of me and take what I learn here and apply it to the things I happen to do in the future. My name is Jeru Berry, I’m an all-star football player, an inspired designer, and a Youth Design student at Alphabet Arm – and by the way you – can call me Kidd!

Do You Know Flo?


Hola!! I’m Flo (Florencia Tasso, that is) and I am one of the lucky few here at Alphabet Arm interning this summer.
I come from Argentina, where I graduated as Graphic Designer at Buenos Aires University last year. I´ve been thinking about traveling abroad for a very long time, looking for people to share ideas and visions with, to enrich my experience, and discover different ways of working and thinking about design.
How did I end up here? Well… I remember sending an e-mail saying “Hi! I´m from Buenos Aires, I am in Argentina right now; if I move to Boston, can I work with you for a couple of months?” Later, and of course after a 12 hour flight, I met Aaron and Ryan, two friendly and humorous people at the studio. And now, I am writing a blog post about how this summer will be one of the best times in my life. I’m very happy to be here and to have the chance to collaborate with these great designers and with the rest of the creative crew: Matt, Silvi and Jeru. Here you know that you’re involved in great projects, but yet you feel like putting pencil to paper and playing with your own funny ideas. Graphic Design is what I love to do, I’m passionate about almost anything hand-drawn, I am a loving type guardian and strive for finding beauty in defective photos.
You can find some of my work at www.behance.net/flortasso
Chau!
Flo