Before + After
Next, we updated the retail bag labels, utilizing the established framework developed for the business cards.
Now, we are receiving all kinds of fun images from the founder sharing his various applications as he is exploring branding opportunities with the new logo. He seems as inspired as we did (not to mention, he fueled our creativity with several bags of his spectacular product!)
Glomag is the name, funky fashion is the game. Gloria Magale recently took her fun, personal, fashion project to a new level with an official brand: Glomag. Alphabet Arm worked with Gloria to refine the company name, and create a unique, cost effective, branding system. We developed hang tags, rubber stamps, apparel hem tags and a beefy set of 34pt. business cards which feature edge painting.
When tasked with creating a mark that captured the edgy nature of Gloria’s clothing, we pulled inspiration from the clothes themselves. After a review of the line, we picked up on the common use of oversized flowers which felt like a bold differentiator to our eyes. We embraced the vibrance and overall shape of the flower when creating the logo, and developing the Glomag color palate. The type treatment was inspired by graffiti and black letter letterforms. The sum of the parts harmoniously create a beautiful, feminine, and edgy brand system.
Here are a few of our favorite additional Glomag logo treatments that didn’t not make the final cut:
It is the duty of the court reporter to record spoken word in the form of written language. This documentation process is invaluable in a courtroom setting, as well as for live captioning for broadcast television. Reporting companies – more often than not – bare rather lackluster branding, but Jones & Fuller Reporting decided that it was time for Alphabet Arm to give them a new look to stand out from the pack. The process began with a conversation regarding the company name itself.
In order to depict the note-taking nature of Jones & Fuller’s business, it was important that the mark featured both the appearance of a “verbal” graphic element to imply speech as well as an element based in writing. By dividing the form of a speech bubble in two and making one half representative of a transcript, we create an opportunity to visually explain the responsibilities of court reporting itself. Once the logo re-brand was complete, Alphabet Arm developed the system of office materials and marketing collateral.
Logotype + naming prior to Alphabet Arm’s re-branding:
Avid readers might remember the Loot logo we designed and posted a while back. To refresh your memory, Loot is an” industrial artifact and handmade goods emporium” in Turner Falls, MA. We think such a quirky shop deserves an equally quirky brand. With that in mind, we set out to design their business card with some real personality, complete with laser die-cut type. We called on LaserLogik in Syracuse to pull off this seemingly impossible task. Lasers, seriously! We were blown away to see the precision with which they executed the die-cut. Take a close look at how thin the “bridges” are on the stencil type. All in all, we like to think the Loot business cards are as memorable and unique as the shop itself.
A few months back we wrapped up a new logo design for Joe Wallace Photography. After spending countless hours tweaking the perspective of his Dodge M37 and finessing the shadows to create just the right amount of detail, we wanted to give the same attention and focus to his new office system. You’ll notice we created layers of design elements inspired by passports, luggage tags and other utilitarian materials. We liked the fact that the cards seem to have a voice that suggests Joe is a hard working photographer who get’s it done. Yet, they still maintain an approachable personality and they don’t take themselves too seriously (kind of like Joe, himself).
We were enthusiastic to see some of our business card designs among those featured on CBS Sunday Morning. We’ve been long-time fans of the show and it was awesome to see our designs on screen along with the iconic Sunday Morning sun logo. See the video here.
Here are some screenshots…
Check out the highlighted business cards we’ve designed over the years.
We just wrapped up a new branding project for a long-standing client of the studio. Stillwater Unlimited – a division of the Ferree Group, Inc. – is an all inclusive, concierge level service that delivers best-in-class home services to their client’s doorstep. What does all this mean? High level property & lifestyle management, silly! Given their white glove service and discerning clientele, we felt the need to have the identity share the same sophisticated and stylish attributes. The final logo features a rendered, monogram waveform set which was inspired both by the location of their clients homes (ocean front, lake side, etc.) and the luxury brands they have come accustom to. We paired that with trusty, typographical foundation, keeping the mark fully accessible.
Here is where some of the initial sketches took us:
And a sneak peep at their business cards:
We recently had the dubious honor of working with long-time-friend-of-the-studio, Maggie Cavallo. Maggie is a proud bay state based curator who needed a bit of personal branding for her various endeavors. Maggie’s exhibitions are typically performance based and focus on elevating underground / alternative subject matter to a fine art atmosphere. When it came to designing her logo, we wanted to create a logo that had a refined feel with a definite edge. The custom “M” and “C” letterforms framed by a system of bars offer a decidedly alternative feel, and might relate to yet another one of her creative passions (stay tuned here for more regarding that). The black and white color scheme and Futura Condensed Bold elevate the logo for a gallery setting.
When it came to designing her business cards, we thought long and hard about incorporating a tertiary color. In the end, we decided that the strong contrast of the black and white had an elegance and punch that was appropriate for the fine art world. Word up.