Nothing kicks off a New Year like a new logo! We recently designed the identity for Tape Vault, a one stop, all-in-one hip-hop record label, apparel line, and recording studio. It was suggested by Tape Vault that the new identity be wide reaching and aesthetically in line with some of the vintage logos of yesteryear. Since the company is ever expanding from their roots as an independent label, we thought it was only fitting to represent them as the worldly entrepreneurs that they are. Black and Cyan offer a bold contrast that speaks to the attitude of the brand, but the identity holds it’s own when a one color application as needed. Now that the logo is complete, we are currently hard at work on the office system for the brand.