When we got the call to develop merch designs and a potential logo to brand a musical, we were rather excited. Then we heard the name, The American Soul & Rock & Roll Choir. Naturally, we asked, “you don’t have anything a little longer?” Kidding aside, that’s what we do here at Alphabet Arm, solve visual problems creatively. Given the classic collection of songs, we opted to develop some designs that felt visually complimentary. For one of the treatments we developed a type treatment honoring old broadway marquee signs and lovingly weathered it. We opted to go clean and roadster emblem-like for another direction. Ultimately, both were approved!
