Vista Clothing Company is among the new breed of conscious-minded apparel companies that have a charitable giving commitment integrated within their business model.
Drawing influence from classic and iconic brands like Izod and Penguin, the Vista bird mascot will carry the lions share (no pun intended) of the branding responsibility. At it’s root, it is a simple and graphic form that is easily removed from the typographic lock-up. It features a subtle V form across it’s chest – honoring the company name. 
The flexibility of the simple mark, not only allows the color palette to constantly evolve, but will make embroidery and skill-screening both cost effective and very clean.
