Rather than starting form square one, G2 Technology Group asked us to refresh their brand with a new logo that stayed true to the concept of their original logo. They specified that the mark should represent ever evolving technology as well as suggest the company’s ethos on “Green IT.” It was important to us that the logo to sit comfortably within the realm of technology companies, without the crutches of glossy, beveled, dropshadowed logos that seem to be the latest trend with many of their peers. We proposed a simple, clean type treatment with a modular leaf form the contains a bolt of energy. Did we mention G2 are also collaborators and our chosen technical service providers? We have first hand experience that these peeps know their way around a computer. As their trusted brand consultants, we’re also advising G2 on how to integrate their new brand into their new office space. Stay tuned…