Poker Affiliate Programs is a company that helps to market, draw traffic, and increase revenue to other online gambling sites. They are in the process of a rebrand, and brought us on board to help with their identity. Inspired by the ornamentation on the backs of cards, their new identity is rather removed both from the world of typical gambling site and web 2.0 logos. As with all of the identities that we create, this identity is multifaceted. The system is comprised of a main logo, a type-only version, and a logo bug that is displayed on affiliated sites.
