As a design studio, it is always liberating when a client comes to us who would like to ignore current design trends. Embracing the idea of being original and irreverent while still addressing their target audience is truly music to our ears.
RightPet has cultivated a loyal community of like-minded pet owners who “Share the good, bad and smelly on the animals who’ve owned them. From dogs and cats to insects and livestock, RightPet has owner reviews of them all.”
We entertained a number of design directions for this logo; a rotating cast of pets, typographic options, a magnifying glass wielding canine, fur-covered-fonts, a check box system of appropriate pets… Part of the challenge of rebranding the site was to address all potential pet categories without making one more important than another (the last thing you want is a slighted Coral Snake owner!).
The final solution embraces the ridiculous and unexpected notion of a girl walking her pet elephant – possibly the right pet for her, possibly not for all. Especially if you’ve recently moved into that 7th floor walk up apartment.
Before our re-brand:
