We were recently tasked with developing a logo for ElasticTask, a digital application built for technology professionals. To encompass all that the software has to offer, we built a mark that combines a variety of visual concepts into one sleek, modern, and flexible (wink) form. Within the lock-up, we included a three-dimensional box to represent cloud storage, a check mark to emphasize task completion, a hexagonal container to suggest seamless integration, and of course, an “e” initial. Paired with a powerful sans serif, this logo is ready to take on even the most rigid of tasks. Oh – you are interested in seeing some of the other proposed directions – by all means. Do you think ElasticTask chose wisely?
