“We’re not sure what kind of imagery we want, but we know it should be unexpected and fun.” We couldn’t have been more enthusiastic to hear that from the founders of Proof Wine Marketing. The final design solution makes use of a rotating logo family that is comprised of 3 different characters, each with its own corresponding color. The system remains cohesive by using a consistent type treatment… its a bit hard to put into words, but you can see what we mean. Besides, what’s better than big foot with a bottle of his favorite red?
