Our pals and collaborators at G2 Technology Group asked us to design a logo for their annual NOCtober Fest event. They were quick to educate us that NOC was an acronymn for Network Operations Center, used commonly among technology professionals. NOC + everybody’s favorite beer-centric german holiday = a bunch of tipsy geeks technology professionals (it sounds like a party to us). We started by designing a custom typeface based on german blackletter type for the word NOCtober. Legibility was a key factor, since the title is not an actual word and could be difficult to read. Our sketches lead us to experiment with combining elements from both traditional beer steins and computer circuitry to create a unique emblem. Can’t wait to see how this looks emblazoned onto a pint glass full of IPA.