Recently launched by Rest Devices, Peeko is an awesome new product for the parents of infants. We were excited to design the logo, packaging and branding, which was just unveiled and this year’s ABC Kids Expo. Peeko monitors a baby’s respiration, room temperature, and body positioning by wearing a cotton bodysuit. The device transmits the information to the cloud so that it is available to your smartphone or tablet from anywhere in the world. Our goal was to create a brand that was warm and approachable to new parents, while still feeling modern and technology based. We felt it was crucial to retain the simplicity and sophistication of our iconic character in order to help it stand apart from the vast sea of cute and cuddly mascots used in the baby product industry. In other words, our aim was to create plenty of personality, whimsy and adorable-ness without entering the forbidden territory of fuzzy ducks and pastel bunnies.