On quite a few occasions we have discussed the idea of having a studio pet. The obvious choices have been proposed: dalmatian, guinea pig, canary or possibly a turtle named Gary. None of those options were colorful enough for a design studio. So…a peacock seemed like a perfect solution. Part of the inspiration for this month’s design comes from the artwork of fruit crate labels produced in the mid 1950s. We respond to the bold and vivid aesthetic of these classic American labels. As we got deeper into the design process, we proposed the idea of treating Hank (the peacock) as a die-cut to add some dimension to the calendar. Watch where you step.