Our client, RSmeP, has created a web-based application/tool used to add online interaction to event planning. Essentially, the tool allows users to create interactive seating charts specific to their event. When the partners asked us to create a new identity for the company, we knew it would be a challenge. The name, RSmeP plays on the well known acronym R.S.V.P. — with the “V” replaced by “me” to emphasize the fact that the application empowers the user or attendee. So… if the logo itself doesn’t hint at the missing “V” then essentially, we’ve missed the clever wordplay that is the title of the company. You follow?
Along with the logo, we also designed a set of nine icons that will be used as navigation on the app. Obviously, the icons had to be quite small, yet communicate clearly and be visually compliment the logo. Check, check, and check.