Signs of a Feather

When we complete an identity project and let a new logo out into the wild, we are normally both parts excited and somewhat protective. We like to work closely with our clients so their branding + messaging is cohesive across all platforms. As satisfying as it is to see our logos used consistently any one of many applications (websites, in advertising, as Facebook and Twitter profile images), nothing beats a lovely, crafted, dimensional store front sign. Such is the case with the swanky, hippie-chic women’s boutique, Flock. We worked closely with the boutique’s owner as well as a sign maker to propose the most engaging brand solution. The sign sets the tone for the apparel and accessories found within. You should fly in sometime.