It’s always both refreshing and exciting to see a long-standing business with years of success embrace a new way of thinking about their brand’s reach. That couldn’t resonate any truer than our new client, Joe’s Famous Steak & Cheese. Instead of resting on their 40 + years of proudly serving Dudley Square, they have opted to go viral. The initial phase of their marketing efforts is a line of playful, stylish t-shirts. And guess what fortunate design studio they have decided to work with? Go ahead – take a bite!