Not too long ago, the manager the Boston-based band Clarias got in touch with us. She was shepherding the band—who have opened for names such as Bon Jovi, Barenaked Ladies, and Kanye West—in a new, more focused direction. With her help, they would put out a new release, fine-tune their image and organize an ambitious tour. As part of this new momentum, we were pulled in to create a logo for the band. Given only four days from concept to completion, this was no small challenge.
The band was presented with several directions, but final decision was made to go with a design that would act as a neutral canvas of sorts. Providing a solid back-bone with which to begin, the logo could be adapted and expanded upon through the course of multiple releases or different styles of merch pieces. It is an example of the type of logo which has a character all its own, but with the flexibility to work in a wide range of contexts.