We recently finalized the redesign of the ArtsBoston logo. The objective of the project was to give a unique identity to a “robust, online calendar featuring information about theatre, music, dance, visual arts, opera, arts classes, comedy, film, programming for kids, lectures, readings, and free events across Greater Boston.” From the project’s onset, we were careful to choose a form that wasn’t specific to one single type of performing art, yet referenced them all. The concept chosen was inspired by the forms of stage spotlights. In the end, the mark itself is quite abstract — a quality we thought worked well with the broad range of ArtsBoston.