Our clients, Promoboxx, just launched an event to empower retail companies with robust brand strategies. The event, named Aligned, is an invite-only event for manufacturing brand marketers, digital retailer marketers and sales managers who are looking to help make their retailers better marketers. Aligned attendees will collaborate with like-minded peers from the world’s top brands for a lively three day event, and leave with real tactics to assist retailers.
Naturally, they hired Alphabet Arm to develop an identity for the event (naturally – right?). Playing off the name and concept, we leveraged a simple, yet dynamic typographic mark to anchor the identity system. One of the key considerations of the logo was that it needed to complement the overarching branding of Promoboxx. In other words, the aesthetic, color palette and typography treatment needed to be carefully “aligned”.