We recently had the privilege of branding Black is Global, an organization dedicated to a worldwide cultural connection. The founder has big plans on how to build awareness for charitable organizations and businesses that draw all black people together through their roots.
The logo we developed speaks to a shared identity. Although all people are unique, everyone of African descent can identify by embracing their history. Within the process, we were definitely not afraid of getting our hands messy, making good old fashioned handprints with speedball ink. After a bit of scrubbing and rinsing, we pieced the elements together digitally to build the final icon and paired it with a contrasting type solution.