If This Van's a Rocking

Here is the newly completed logo for an independent concert promoter based in Barcelona, Spain. Music Van Promotions specializes in booking contemporary bands that are in part influenced by the late 60’s- early 70’s Folk, Garage, Psychedelia, Prog and Hard-Rock which ultimately gives them a timeless feel. Our goal with the logo was to honor the company’s affinity for both classic and current music while focusing on a contemporary look + feel with the identity’s execution. The real challenge was to simplify the complex form of a van stuffed full of musical instruments into a clean, easy to read logo.