Pretty Green*

Ecologically responsible gardening and landscaping is the focus of our new client, Mow Rake Sow. The company’s mission includes using all electric equipment for landscape services — something we can certainly support. The aim of designing a new logo was to emphasize the eco-friendly aspect of the business as well as create a unique aesthetic which would set them apart from other landscapers. We found the company name, Mow Rake Sow, particularly inspiring. Our approach was to design a logo that literally illustrated each of the three services in the name. We agreed the mark should have a clean, modern look while avoiding the visual clichés that seem to grow like weeds in this industry.

*The headline is a reference to an amazing song by The Jam. If you don’t know it, you should.