Breaking new ground in the sphere of virtual gifts, Viximo is already one of the leaders in the field. We helped them to establish their brand with a new logotype. Through several rounds of iteration, they chose a bespoke typeface whose simplicity allows for clear reading.
The goals and direction for this project were a bit different from many of the identity projects that we work on in that it focused on a logotype without an icon. Since we did a lot of type creation from the ground up, we thought we’d give everybody a peek at some of the other directions that we presented to the client.