Channing Johnson is a photographer out of Boston, he is widely known as a wedding photographer, but also works as a photojournalist. He came to us a few weeks ago for a new logo design. We worked on a number of treatments for him that each tried to suggest photography without falling into the usual trappings.
Lucky for us, Channing was pleased with all of the logos we created for him and was able to narrow them down to two. The first option strikes a balance between something that would work for a wedding photographer, but also have some grit and edge—speaking to the “bearing witness” style of a photojournalist. Letting our imagination get ahead of ourselves, we imagined this being something that was found stamped onto some documents or photographs. The second option was the slightly safer solution. It expresses the idea of photography though the beams of light and also is reminiscent of an eye.
In the end, we let Channing think about it over the last week. He went with his gut feeling and chose option 1.
