Salisbury Speedway

Go Kart Track
Logo Design

You could say we were super excited to be in the driver’s seat for the Salisbury Speedway logo and branding campaign.

Both the design team here at Alphabet Arm and the owners of the track agreed that we would draw inspiration from the look of vintage filling stations of the 1950′s. For this particular project, we wanted to hand-draw a classic looking script to contrast the blocky “speedway” typeface. We’ve dabbled in creating custom scripts in the past, but this was a chance to really immerse ourselves in the tedious process of drawing the thick and thin strokes, as well as the hours of pulling points and finessing the bezier curves.