Look for Loire

Wine Marketing Logo Design

The Benson Marketing Group hired Alphabet Arm to develop a logo to be used as a universal call-to-action visual to unify the marketing efforts of the wine region of the Loire Valley, France.

It was a daunting task as many eyes (stateside and in Europe) needed to review the logo directions and weigh in. The final logo is a contemporarily illustrated chateau paired with a clean sans serif typeface which honors the heritage of the region without feeling old school. Back