Second Glass

Wine Marketing Company
Logo Design

A wine logo for the young, hip crowd.

Sometimes when we meet with a prospective client, everyone seems to be on the same page from the onset. From loose discussions about aesthetics to defining finite strategy, it’s a wonderful thing. Such was the case with the owners of Second Glass. There were several challenges of re-branding the Boston-based wine marketing company. Primarily, we found ourselves focusing in on their target demographic of wine-loving-20-somethings and simultaneously re-branding their wildly successful, annual Wine Riot event. The end result is a modular, connected system with some notes of oak, cherry blossom and smoke.