Go GaGa

Stylish Diaper Bags
Print & Logo Design

The primary focus of Go GaGa’s brand is to speak to the audience of hip, stylish parents unsatisfied with the cutesy look of competing brands.

Sometimes it takes quite a while to develop a trusting relationship with a client where they have complete faith in our visual direction and decision making process. Then sometimes, there is an immediate connection on the very first project together. So was the case with Go GaGa. We met with the founder as she was still working with her industrial designer on the first prototype of Go GaGa’s flagship diaper bag. This logo was one of the first treatments we proposed and was approved without a single edit. We’ve since worked very closely with the company, developing their office system, retail hang tags, marketing collateral, trade show materials and bag wraps.