The New Frontier Network

John F. Kennedy Library Foundation’s New Frontier Network
Print & Logo Design

Alphabet Arm was hired to design an identity for the John F. Kennedy Library Foundation’s New Frontier Network.

The organization brings together young leaders and philanthropists committed to advancing President Kennedy’s ideals of civic engagement and public service to new generations. When developing the logo, we wanted to create a mark that would live harmoniously with the JFK Library’s existing standards, but speak to the unique aspects of the organization, as well. The resulting compass logo references JFK’s ideals and functions as a modular set that can be used in several different ways. After designing the logo, we developed a series of print collateral. While each piece has a slightly different look and feel, they complement the logo and show the flexibility of the new brand.