Hey Harold

HBO Web Series
Logo Design

Alphabet Arm was tasked with developing an identity for an original web series featuring the legendary Judge and Analyst, Harold Lederman.

Harold joined HBO World Championship Boxing broadcasts in 1986, and now has his own series discussing the sweet science and fight match-ups. Harold often refers to classic bouts when analyzing boxers and breaking down boxing styles. We were well aware of his great reverence for the rich history of the sport and used that as inspiration for the series logo. Like a left hook to the chin, it’s straight to the point and makes an impact.