Intelligent.ly

Business & Marketing Education
Logo & Brand Design

Alphabet Arm created the logo and the overarching brand for the smart, new learning environment, intelligent.ly.

It’s a live campus setting that helps entrepreneurs and business owners learn what they need to know to win, from people who’ve done it before. A wide array of engaging classes from some of the most respected thought leaders in the Boston startup ecosystem are being offered. We wanted the logo to feel as dynamic and exciting as the teaching concept itself. With that in mind, we felt it was important that the identity’s icon take on a structured and dimensional form, playing off the physical space of the campus.