Peeko

Wearable Baby Monitor
Packaging & Design

Recently launched by Rest Devices, Peeko is an amazing new baby monitor.

We were excited to design the logo, packaging and brand, for the product. Peeko monitors a baby’s respiration, room temperature, and body positioning by wearing a cotton bodysuit. The device transmits the information to the cloud so that it is available on your smartphone or tablet from anywhere in the world. Our goal was to create a brand that was warm and approachable to new parents, while still feeling modern and technology-based. We felt it was crucial to retain the simplicity and sophistication of our iconic character in order to help it stand apart from the vast sea of cute and cuddly mascots used in the baby product industry. In other words, our aim was to create plenty of personality, whimsy and adorableness without entering the forbidden territory of fuzzy ducks and pastel bunnies.

Simply put, the team at Alphabet Arm team kick ass. We've been working with Aaron and Ryan to develop branding and packaging for our new product, and I have been incredibly pleased with the caliber of their work and their unbelievable responsiveness. We've given them nothing but headaches, with insane deadlines, last-minute revisions, and other ridiculous requests, and they have been nothing but understanding, accommodating, and totally awesome. We took their work to a trade show and it got rave reviews from everyone in our target industry; Alphabet Arm took our product from prototype to polish, and our entire team is/was stoked. They are a truly superlative firm in pretty much every way. We're already looking forward to our next project with them.

Dulcie Madden
Co-Founder, Rest Devices