We recently completed a BzzAgent project for a Covergirl product, LipPerfection. It’s a 6.25″ saddle-stitched, square booklet. It happens to feature a perfectly executed, sculptured emboss cover (courtesy of Flagship Press) as well as a selectively placed UV varnish. Not only is the lovely Drew Barrymore the spokesmodel, but the booklet is bilingual. We opted to use a “flip book” layout to accomplish this. Depending on which side you open, the content reads in either English or Spanish. ¡Es hermoso!
Branding
None of Your Bees Wax
We worked with word-of-mouth marketing experts, BzzAgent, to create a new piece for the for Burt’s Bees Natural Skin Solutions BzzCampaign. It was great to work with such a recognizable brand, not to mention the fact that we happen to be devoted users of several Burt’s Bees products. The cover was printed and embossed on a lovely recycled, felt textured paper. Our objective was to design an approachable feeling brochure with a sophisticated look that suggested the natural ingredients used in the products themselves. We hope those bees are hard at work, this stuff doesn’t grow on trees.
knock knock, collateral knocking
There are few things we enjoy more than building a visual language inspired by one of our logos. Creating a cohesive branding system can be challenging endeavor, fortunately for the studio, we develop long-standing relationships with our clients. Which in turn, allows a great deal of trust and open discussions that enable us to extend their brand assets across a variety of mediums. Thus is the case with the innovative childproofing company, Rhoost.
This whimsical brochure and postcard set is our take on the typical – and somewhat uninspiring – trade show materials normally distributed.
The modular, oversized postcard system allows Rhoost to update the set whenever they add a new product. Now, play safe you kids!
