It’s no secret, we love coffee. In fact, we think it’s the most important meal of the day. We even have our own proprietary way of brewing our favorite beverage…find out our top secret method with this “coffee contraption” tee. And if that wasn’t enough, this shirt comes complete with it’s own fancy QR code technology. What are you waiting for? Head on over to the Alphabet Arm cafe to get yours.
Alphabet Arm Gear
Because, The Early Bird Tricycle of Extreme Espresso Glory, would be a mouthful…
Over the past month, we have been fortunate enough to develop a logo / branding system for the The Coffee Trike. Founder, owner, and barista extraordinaire Alessandro “San” Bellino is changing the coffee game in Boston by bringing the first espresso tricycle to the States. By combining his love for cycling with his passion for great coffee, he has spawned a truly unique and exciting business. Here at the studio, coffee and bikes are some of our favorite things, so we were very excited to get involved with this project. In developing the logo system, we wanted to highlight the timelessness modernity of San’s idea. The type treatment is stylish, understated, and references old world typography without being dated. The icon set clean, direct, and emphasizes the two most important parts of the business. Keep up with San on Twitter @thecoffeetrike to find out when he’ll be pulling espresso in your neighborhood.
Grace(note) Under Pressure
“Alphabet Arm has been great to work with. They’re professional, human, creative, and in touch. All of these attributes made re-branding with Alphabet Arm an enjoyable and valuable undertaking.”
– Patrick Barter, Founder, Director – Gracenote Coffee Roasters
If you know anything about Alphabet Arm, you know we are almost as passionate about coffee as we are about branding. So, when these worlds collide, we are happy designers. Initially, Gracenote reached out to us to develop some branded merchandise for them. After discussing the state of their current identity and it’s inherent challenges, it was determined a re-brand was in order. Beyond the new typographic updates and streamlining the color palette, we also finessed the graphic elements themselves, creating a kinder balance between the lock-up elements. The next step was to propose new business card layouts. Given their aesthetic, utilizing a robust chipboard stock and a new graphic language to contain and organize information seemed to serve their needs.
Next, we updated the retail bag labels, utilizing the established framework developed for the business cards.
Now, we are receiving all kinds of fun images from the founder sharing his various applications as he is exploring branding opportunities with the new logo. He seems as inspired as we did (not to mention, he fueled our creativity with several bags of his spectacular product!)
We H E A R T Coffee
It’s no secret, at Alphabet Arm, we love coffee. In fact, we think it’s the most important meal of any given day. Simply follow our proprietary brewing system for a perfect cup!
Our “Coffee Contraption” t-shirt is now being featured on a fantastically cool online shop, Cotton Bureau. Cotton Bureau is a curated online community for design and tech-focused t-shirts. These are ultra-soft, Athletic Blue, Tri-Blend American Apparel shirts. That all sounds like the perfect cup – right? There is a catch – you only have a couple days to order your own as the production window is quickly closing, grab your here.
Hers:
His:
